A twist on the Mojave Experiment

February 6, 2009

The Mojave Experiment.”  Sounds like science fiction.  Like the Manhattan Project.  But with lasers.

Does anyone remember more innocent times (a couple of months ago) when Microsoft was still trying to get you believe that Vista was a consumer perception problem and not a debacle?  Their sleight-of-hand marketing campaign that boiled down to, “It’s not us, it’s you.”  There’s a reason it doesn’t work in break-ups and a reason that doesn’t work with multi-million dollar ad campaigns.  The results of that experiment were so conclusive and reassuring that they promptly decided to release a brand new OS ASAP.  Why didn’t they use this experiment on their own execs?

Well, some cheeky bastards at ZDNet Australia have taken this experiment and turned it on its head.  Or done an orthogonal experiment.  Or made a perpendicular point.  Here’s the video (in flash on their site).  If only WordPress would let me directly embed their video.

Now, I’m sure this will fuel the fire that “KDE just just copying the look and feel or Windows” or vice versa.  But can we just set that aside and appreciate for a moment a clever concept with a Top Notch ™ dream sequence effect?  Thanks for the tip.

UPDATE: Slashdot has this story on their front page now.  Thanks again to Renai LeMay of ZDNet for giving me the scoop on their article.

UPDATE2: Now on Gizmodo.


7 Responses to “A twist on the Mojave Experiment”

  1. Jeff Says:

    that was kind of cool, but I really wanted to see the reactions when (if?) they told the street-people it wasn’t Windows they were drooling over.

    and was that Amarok 1.4? I know 2 isn’t perfect yet, but it blends in a lot better.

  2. That is too funny!

    I like their conclusion! 🙂

  3. blueget Says:

    LOL! I think it’s time to port the Desktop Shell to Windows…

  4. gussi Says:

    When I read your first sentence, I thought you would propose a KDE4 Mojave Experiment to show people how great KDE 4.2 is despite the bad talking about KDE 4.0 and 4.1 when they actually use it.

    Yet the real video was really great too. I laughed a lot! 😉

  5. Chani Says:

    @blueget: actually… uhm… someone already did.

  6. Fri13 Says:

    I would like to see Mojave kind experience where is Windows 7 Beta1 (RC1) and Linux OS (can be other OS’s too) running the KDE 4.2

    Then testers would ask opinions about these two machines from test subjects.

    And then tell that other computer was running a Linux OS with KDE 4.2 and other Windows NT OS.

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